Web 2.0 talk in Marbella

It may have been a talk about the evolution of the Internet, and the speakers were certainly knowledgeable and engaging in their fields, but the format of the talk was old fashioned and very 1.0.

The whole ethos of Web 2.0; inclusion, peer-to-peer, user generated content, open disscussion, the “Long Tail” were all highlighted and applauded by the speakers but oddly ignored in the structure of the event.

I had been hoping for an un-conference type feel where the audience is included in an open discussion, many minds contributing and learning together. What I got was the standard format, one-to-many, presentation of information with a few audience questions at the end. And to my further disappointment most of the questions asked seemed to revolve around project funding and how to find it.

It seems there is excitement around launching new ideas onto the web but the motivation is more about ‘how can I make money?’ than ‘how can I serve users?’. It’s like the old Cluetrain saying: “If you need to ask ‘How can I make money by bloging?’ then you’ll never understand”.

In spite of all this there was good content in the talks;

The organiser Óscar Fernández, director of CADE Marbella (where I have my office) was eloquent and knowledgeable in his introduction. He seems to have grasped the importance of these concepts in a way that few in public administration have demonstrated.

Miguel Ángel Expósito, director of Campus Party España gave an interesting overview of the early days and the evolution of  his organisation. Although some in the audience were left in doubt as to what exactly Campus Party is.

Icaro Moyano communications director at Tuenti used slides from various Google statistical tools to illustrate the growing relevance of his social network and some amazing insight into the impact of Tuenti in the lives of it’s users.

For me the best presentation was saved for last: Richard Hebert, director of CP Labs (the R&D branch of Campus Party) delivered an inspiring talk hi-lighting some of the Web 2.0 successes from outside Silicone Valley. For example Panoramio, a website that I’ve been a user of for some time without ever realising that it originated here in Spain!

In the end I was more than a little inspired to follow through on a couple of my own Internet ideas, unfortunately I wasn’t able to chat with the speakers again over the nibbles and drinks afterwards. However, in this connected new world I’m sure our avatars will bump into one another in the cloud.

The event was titled, rather verbosely: “I Encuentro Empresarial en Andalucia en clave 2.0”. And was set in the excellent conference facilities of the Hotel Fuerte Miramar Spa, Plaza José Luque Manzano s/n, Marbella. Would have been nice to have free WiFi though.

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Explore posts in the same categories: Business, Collective Intelligence, Social Networking, Web 2.0

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2 Comments on “Web 2.0 talk in Marbella”

  1. Pete Says:

    I’m reading a speech given by Vivane Reding (Member of the European Commission responsible for Information Society and Media) entitled ‘Internet of the Future: What policies to make it happen?’ which is relevant to this post so I may follow up with a response. http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/09/231&format=HTML&aged=0&language=EN&guiLanguage=en


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