No two men could be better qualified to teach entrepreneurship than Ken Morse and Bill Aulet. They came to Sevilla from the E-Centre at MIT, to deliver a seminar on “Entrepreneurial Sales and Product Marketing” and they over-delivered.
My expectations were exceeded by far, we were given a rich insight into the growth of high-tech start-up companies. Through case studies of real companies they’ve helped to build, and actual sales forecasts, Bill and
Ken enthralled us with stories from the front-line of entrepreneurship and they lessons they have learned in the process.
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Pete Boucher 